George Keburia is a self-taught designer, born in 1990 Tbilisi, Georgia. He founded his fun-loving eponymous label in 2010, presenting a surrealist collection saturated with fantastical references and outlandish concepts. 

George Keburia was awarded the ‘Best Newcomer’ Award at Tbilisi Fashion Week. Two years later, Keburia achieved international recognition with his collection "Bird Nest", winning the design contest Be Next 2012 in Tbilisi and the Community's Choice Muuse x Vogue Talents Vision Award. The style of his creations has evolved considerably since the beginnings. In 2013, George became a designer at Fashion House Materiel and created apparel for the brand for two years. Currently, George Keburia focuses on his own label, making more wearable clothing with an emphasis on masculine tailoring and subtle feminine finishes.