“The first landscape and its smell you remember from childhood… The sparkling world that expands beyond cathode ray tubes you saw as a little girl… The sense you may have experienced as an ordinary girl, not particularly pretty and not especially ugly, either, such fragments of frail memories and images of precious events that have remained in your mind all this time are recreated into fashion for grown women.”

Jenny Fax transforms the possibility of very personal memories shaping the future "you" into a fresh step forward for very ordinary girls.